The Blog

Guides, notes and practical advice

Writing on uptime, speed, and everything that goes wrong in between, published regularly.

Topics All SEO Checkers & Tools47 SEO Strategy & Basics18 Google Tools & Updates17 Backlinks & Link Building16 Content & Marketing16 404 Errors & Broken Links14 Competitor & Tool Reviews14 Keyword Research5 Technical SEO & Site Health3
404: This Page Is Not Found
404 Errors & Broken LinksJul 18, 2026 · 9 min

404: This Page Is Not Found

Why one page returns 404, how the design of your error page changes the outcome, and how to fix the failing URL while keeping stranded visitors on your site.

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Broken Link Search: Find and Fix Dead Links
404 Errors & Broken LinksJul 18, 2026 · 9 min

Broken Link Search: Find and Fix Dead Links

A broken link search crawls your site to surface every dead link before visitors and Google do. Here is why they happen, what they cost, and how to find and fix each one with the right redirects.

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Website 404 Page: Causes and Fixes
404 Errors & Broken LinksJul 18, 2026 · 9 min

Website 404 Page: Causes and Fixes

A website 404 page is both a status code and a design surface. Learn why 404s appear, how they affect SEO, and how to build a 404 page that helps lost visitors recover.

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Link Checker Virus: Are Links Safe?
404 Errors & Broken LinksJul 18, 2026 · 8 min

Link Checker Virus: Are Links Safe?

Searching for a link checker virus tool? This honest guide shows the real free tools that scan a URL for malware and phishing, how to read their output, and how to fix a flagged site.

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404 Web Page: Causes and Fixes
404 Errors & Broken LinksJul 18, 2026 · 9 min

404 Web Page: Causes and Fixes

A 404 web page is a normal part of the web, but unmanaged 404s waste crawl budget. Understand the status code, soft 404s, and how to fix the ones that matter.

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Test Broken Links: A QA Guide
404 Errors & Broken LinksJul 18, 2026 · 9 min

Test Broken Links: A QA Guide

Testing broken links is a repeatable QA habit, not a one-time cleanup. See how to test with free tools, on a schedule and before publishing, then fix and re-test.

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SERP Checker: Read It and Fix It
SEO Checkers & ToolsJul 18, 2026 · 9 min

SERP Checker: Read It and Fix It

A SERP checker shows position plus the layout of the results page. Learn to read it properly and fix what it surfaces, using free tools like Google Search Console and an incognito search.

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URL Checker: Read It and Fix It
SEO Checkers & ToolsJul 18, 2026 · 9 min

URL Checker: Read It and Fix It

A URL checker inspects one address for status code, redirects, canonical, and indexability. Learn to read each signal and fix what it finds using free tools like Search Console URL Inspection.

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Keyword Rank Checker: Read & Fix
SEO Checkers & ToolsJul 18, 2026 · 9 min

Keyword Rank Checker: Read & Fix

A keyword rank checker tracks your positions over time for chosen terms. Learn to read the trend, not the daily noise, and fix stuck rankings using free tools like Google Search Console.

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More notes on the way.

New writing on performance and uptime goes up regularly. Got something you want covered?