The Blog

Guides, notes and practical advice

Writing on uptime, speed, and everything that goes wrong in between, published regularly.

Topics All SEO Checkers & Tools47 SEO Strategy & Basics18 Google Tools & Updates17 Backlinks & Link Building16 Content & Marketing16 404 Errors & Broken Links14 Competitor & Tool Reviews14 Keyword Research5 Technical SEO & Site Health3
SEO Digital Marketing: Guide
SEO Strategy & BasicsJul 19, 2026 · 8 min

SEO Digital Marketing: Guide

SEO is one channel inside digital marketing, not the whole of it. This guide explains how they fit together and how organic search strengthens everything else you do online.

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Digital Marketing Strategy Playbook
Content & MarketingJul 19, 2026 · 8 min

Digital Marketing Strategy Playbook

A digital marketing strategy is a set of choices, not a to-do list. This playbook shows how to define your audience, pick channels, prioritise, and measure results for 2026.

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Broken Links: SEO Impact and Fixes
404 Errors & Broken LinksJul 19, 2026 · 8 min

Broken Links: SEO Impact and Fixes

A broken link points to a page that no longer loads. Learn why links break, what it costs in SEO and user trust, and how to fix them with redirects and monitoring.

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Free Keyword Research Tool Guide
SEO Checkers & ToolsJul 19, 2026 · 9 min

Free Keyword Research Tool Guide

An honest guide to free keyword research tools: what the numbers mean, which free tools are worth opening, and how to turn a keyword list into a winnable content plan.

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SEO Checker: Fix What It Finds
SEO Checkers & ToolsJul 19, 2026 · 9 min

SEO Checker: Fix What It Finds

An SEO checker scans your site and lists the problems. This guide explains what it inspects, which free tools do the job, and how to fix every category of issue it finds.

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Keyword Search Tool Guide
SEO Checkers & ToolsJul 19, 2026 · 8 min

Keyword Search Tool Guide

A keyword search tool shows the whole conversation around a phrase. Learn which free tools to use and how to map every keyword to the right page by reading search intent.

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Backlinks: The Complete Guide
Backlinks & Link BuildingJul 19, 2026 · 10 min

Backlinks: The Complete Guide

A complete guide to backlinks: what they are, why search engines weight them so heavily, how to earn good ones honestly, and how to check the links you already have.

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SEO Marketing: Complete Guide
SEO Strategy & BasicsJul 19, 2026 · 10 min

SEO Marketing: Complete Guide

SEO marketing earns durable organic traffic. This guide breaks it into five pillars: keyword research, content, on-page, technical health, and backlinks, and shows how to measure and improve.

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SEO Website: The Complete Guide
SEO Strategy & BasicsJul 19, 2026 · 9 min

SEO Website: The Complete Guide

SEO for a website means making pages easy for search engines to find, understand, and trust. Here is what website SEO involves and a practical order to do it in.

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More notes on the way.

New writing on performance and uptime goes up regularly. Got something you want covered?