The Blog

Guides, notes and practical advice

Writing on uptime, speed, and everything that goes wrong in between, published regularly.

Topics All SEO Checkers & Tools47 SEO Strategy & Basics18 Google Tools & Updates17 Backlinks & Link Building16 Content & Marketing16 404 Errors & Broken Links14 Competitor & Tool Reviews14 Keyword Research5 Technical SEO & Site Health3
Marketing Strategy Playbook 2026
Content & MarketingJul 20, 2026 · 9 min

Marketing Strategy Playbook 2026

Most marketing strategies are a pile of tactics with no logic. This playbook builds one from objectives and audience to channels and measurable KPIs.

Read the post
Search Engine Marketing Guide
Content & MarketingJul 20, 2026 · 10 min

Search Engine Marketing Guide

SEM covers both paid search and organic SEO. Learn how the two pillars reinforce each other, share a keyword foundation, and get measured together.

Read the post
Digitalen Marketing: Complete Guide
Content & MarketingJul 20, 2026 · 9 min

Digitalen Marketing: Complete Guide

"Digitalen marketing" is the German phrasing for digital marketing. This guide explains what it means, the core channels, why it matters, and how to build a plan you can actually run.

Read the post
Digital Marketer: Complete Guide
Content & MarketingJul 20, 2026 · 9 min

Digital Marketer: Complete Guide

A digital marketer plans, runs, and measures marketing across online channels. This guide covers what the role does day to day, the skills it requires, and how to become one.

Read the post
Networking Marketing: A Guide
Content & MarketingJul 20, 2026 · 9 min

Networking Marketing: A Guide

"Networking marketing" almost always means network marketing, or MLM. This guide explains how it works, where it crosses into an illegal pyramid scheme, and what the income data really shows.

Read the post
Digital Advertising Alliance Guide
Content & MarketingJul 20, 2026 · 8 min

Digital Advertising Alliance Guide

The Digital Advertising Alliance is the nonprofit behind the AdChoices icon. This guide explains what the DAA is, its consumer opt-out tools, and what it means for consumers and marketers.

Read the post
Check Website Backlinks
Backlinks & Link BuildingJul 20, 2026 · 9 min

Check Website Backlinks

Checking your backlinks shows who links to you and how strong those links are. This guide covers the real free tools, how to read the results, and how to fix every issue you find.

Read the post
Check Your Site Backlinks Free
Backlinks & Link BuildingJul 20, 2026 · 8 min

Check Your Site Backlinks Free

A backlink checker shows which sites link to yours and how strong they are. Here is how to run one with genuinely free tools, read the report, and fix broken or toxic links.

Read the post
Find Backlinks to My Site: Guide
Backlinks & Link BuildingJul 20, 2026 · 8 min

Find Backlinks to My Site: Guide

Finding the backlinks pointing at your site is the first step to understanding your rankings. This guide covers where to find them, which ones matter, and how to earn more.

Read the post

More notes on the way.

New writing on performance and uptime goes up regularly. Got something you want covered?