The Blog

Guides, notes and practical advice

Writing on uptime, speed, and everything that goes wrong in between, published regularly.

How to check your real Google ranking, why positions move, and what to do when they slip or you want to climb.

Google Digital Garage explained: the free digital marketing course, its accreditation, where it lives now, and whether the certificate is worth it.

How PageRank scores importance through links, what happened to the public score, and why link authority still matters today.

How the free Keyword Surfer Chrome extension works, what its data means, how to use it well, and the best free alternatives.

How to evaluate keywords by search volume, difficulty, intent, and business value, then cluster and prioritize them into an actionable content plan.

What SEO keywords are, the main types, how to sort them by search intent, and where to place them on a page for the best results.

How Google crawls, indexes, and ranks pages, and what you can do with content, technical health, and links to earn lasting visibility.

A practical, step-by-step workflow for optimizing a site for Google, from Search Console setup to measuring and improving your results.

What the Google Webmaster Console is, how to set it up, and how to use each core report to find and fix what holds your pages back.

New writing on performance and uptime goes up regularly. Got something you want covered?

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