Writing on uptime, speed, and everything that goes wrong in between, published regularly.

An honest review of the Screaming Frog SEO Spider: what it audits, the free 500 URL limit, 2026 licence pricing, where it falls short, and free alternatives.
Read the post
How an HTTP redirect checker works, how to read 301, 302, 307 and 308 status codes, and how to fix redirect chains, loops and wrong redirect types with free tools.
Read the post
How to check URL redirection: reveal a link's real destination, expand shortened links safely, and fix redirect chains, loops and wrong targets with free tools.
Read the post
An honest look at SE Ranking, the affordable all in one SEO platform: its rank tracking, audits and reporting, roughly what it costs in 2026, and the free tools that cover the basics first.
Read the post
A tour of the Semrush toolkit: keyword research, site audit, rank tracking, backlinks and content tools, roughly what the suite costs in 2026, and the free alternatives that replace most of it.
Read the post
An honest review of Rank Math, the WordPress SEO plugin with an unusually generous free tier: what free includes, what Pro adds, roughly what it costs in 2026, and how it compares with Yoast.
Read the post
A plain guide to Semrush pricing: how the plans are structured, what each tier really gets you, the hidden costs that inflate the bill, whether it is worth it, and free alternatives.
Read the post
An honest review of Yoast SEO, the classic WordPress plugin known for its readability traffic lights: what free covers, what Premium adds, roughly what it costs in 2026, and how it compares with Rank Math.
Read the post
Is Semrush keyword research worth paying for? A straight review of its features, 2026 pricing ranges, real limitations, and the free tools that cover most of the same ground.
Read the postNew writing on performance and uptime goes up regularly. Got something you want covered?